Discover the secret power of mushrooms
It’s mycelium magic, baby: join us as we absorb (and eat) the wonder of the natural world
Welcome to our inaugural ’sletter. We’re stoked to have you here.
Before we get started, a reminder of what BRiMM is (or will be) and what that means for you, the first members of our collective.
We’re here to make Planet Positive Living easier
Caring more for Planet Earth, our beautiful blue marble, can feel like living less. Travel less. Buy less. Do less? Live less? That's hard work. And less fun.
We’re building a new kind of shop and journal to bring together the brightest ideas and brands proving that living within earth’s limits isn’t all about living less.
We'll be launching in 2025 but till then we'll be landing in your inbox at 8am every Sunday offering a round up of Planet Positivity: interesting and inspiring finds from around the world and across the internet, pegged to a fresh theme each time.
First up: mushrooms 🍄
These little fungi can shift our mindset, spark ingenious earthy design and work as a wonder material for making. It’s mycelium magic, baby: join us as we absorb (and eat) the wonder of the natural world.
This is day one of a big journey. We don't have a map but we have a vision, vibes – and best of all, you.
Tune in, team up and let's turn the tide.
BRiMM
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Conjuring a brighter tomorrow will need us all to reframe how we think about the world. We found this piece at Atmos really thought-provoking...
Mushrooms provide more than a new perspective. As a material they're being tested in lots of incredible ways. Including this surfboard.
This delicious House of Hackney mushroom ceiling rose shows that the fresh reality we're conjuring can already be found.
→ SEE MORE
Mesmerisingly trippy, texturally hallucinogenic: Stella McCartney shares a dose of style futurism in action.
'No Meat Disco' aka chef Sam Jones serves up mushroom pasta so good (and simple) it's giving us summer again.
FROM THE COLLECTIVE
If you’ve seen something (a person, a story, a brand, a recipe) that’s turning heads or changing minds - hit us up.
1. "Watch ethereal recent film The Outrun, set between one of the UK’s most remote islands and London and starring Saoirse Ronan – it’s given me nightmares in a good way." BECKY, LAUNCH EDITOR, LONDON → WATCH MORE
2. "Check out pre-loved clothes platform, Re-skinned. I connected with Matt at the Blue Earth Summit last month and love what he's got going on." JAMES, FOUNDER AND MD, LONDON → SEE MORE
3. "I've fallen in love with visible mending after seeing Celia Pym's Norwegian Sweater. More mended than original, and now in the National Museum in Oslo" CHARLOTTE, CO-FOUNDER, DORSET → SEE MORE
What’s BRiMM again?
We’re building a shop, journal and collective to prove that living within limits isn’t living less – and to put the profit to work for the planet.
Help us grow
We need your help to reach like-minded thinkers, doers and makers. Help us:
→ Find new friends by forwarding this
→ Get better by sharing your feedback
→ Grow by following us on Insta